There are several reasons why we think umami will become even more prominent.
Last year there was already a lot of talking about umami; we got several interviews, talks on television, but it will still increase;
1. umami interacts with salt and reduces the amount of salt needed. Consumers are looking for salt-reduced food without any concession on taste. Glutamate-added food can dramatically increase the acceptance of salt-reduced foods. Comparable results were shown across the cultures (US, Japan)
and food categories, by using not only salts of glutamate but also other umami ingredients, such as dried bonito stock (
source).
Here you can find a list of
umami rich food.
2. Linked to Foodpairing, we see products containing umami like parmesan, tomato, cepes, marmite combined with even sweet ingredients like thi chocolate by
Dominique Persoone of the chocolate line.
But also
Paul A Young has for some years a chocolate-marmite truffle combination. We see combinations like this only increasing this year.
Next to umami, we see more asian foods enter the market and become more easy accessible even by comsumer (yuzu e.g.).
Since last year we started to analyze more and more asian foods. Not only different types of soy sauces or yuzu, but also more and more specific premium asian products.
So no wonder the website will extend this year in asian products and this year the site will also become available in Japanese.